The Rise of GEO: How AI Models Like GPT-5.1 Are Redefining Search Optimization

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For more than two decades, Search Engine Optimization (SEO) has shaped how online content is created, discovered, and ranked. Keywords, backlinks, metadata, and technical performance have guided visibility on Google and other traditional search platforms. But the digital landscape is undergoing a profound shift — and the release of GPT-5.1 […]