While the social media landscape is constantly changing, influencer marketing remains a consistent trend. Using a global influencer marketing agency gives your brand unrivaled access to the influencer world. Working with influencers that reflect your brand values can be beneficial to work with as they offer access to a highly engaged audience that is more likely to buy your product or engage with your brand.
Why you should consider using influencer marketing
1. Influencer marketing can amplify your brand awareness
Increasing brand awareness is one of the main reasons marketers use influencer marketing. Due to the engaged (and often high) followers influencers have, they have the ability to increase brand awareness by exposing your brand to a large number of people in one go. If influencers have authentically built their audience (and not bought fake followers or engagement), it is likely that their recommendations will be noticed and taken into consideration by their followers. By collaborating with influencers, brands can stand out from the crowd and their competitors, attract new audiences and increase their social visibility.
2. Influencer marketing allows you to directly communicate with your target audience
Identifying and reaching your target audience is essential in every marketing strategy. Using influencers is a quick and easy way to reach your target audience if you use the right influencers. Make sure the influencers you want to use are relevant to your brand, have real followers, and reflect your brand essence and values. Working with influencers whose audiences are made up of your target audience allows your brand to be seen by those who will be interested in your offerings and will be most likely to engage with your brand as a result of the partnership, which is the ultimate goal of influencer marketing.
3. Influencer marketing improves brand credibility and trust
Consumers are incredibly wary of ads shown directly from brands. When shown an ad from an influencer, they are more likely to trust the content and recommendations given. Influencers are considered unbiased, but the expert sources of information—audiences trust and value their opinions. Using influencers to tap into this trust gives your brand social proof and credibility. A trustworthy influencer that shares their opinion about your brand will be perceived as a genuine testimonial by their audience, which will help you build a following of loyal brand advocates.
4. Influencer marketing can revamp your content strategy
Providing your audience with valuable but varied content across social platforms is vital in order for a brand to remain relevant and keep its audience engaged. User-generated content is a growing trend that brands should consider taking advantage of. Not only does it provide further social proof from real customers, but can provide variety to your audience. The perceived value of UGC continues to grow; using the content created by an influencer and posting it to your feed can be beneficial as you can post a professional testimonial directly to your own audience.
5. Influencer marketing can increase your engagement
Increasing likes, comments, and shares to your social posts can be a pain, especially if you are still growing your following. Using influencer marketing can result in engaging and unique content, which can lead to an increase in engagement across your social channels. When influencers share sponsored content about your brand to their own profiles, their audience becomes aware of your brand and your channels, which can lead to them engaging with you following a recommendation.
6. Influencer marketing can boost conversions
Influencers have the ability to drive people to your social profiles and website as their audiences trust their opinions. If an audience sees someone they admire promoting a brand, they will be more likely to try it too. Collaborating with influencers can bring you brand recognition, enhance your reputation, audience engagement, and increase conversions.